Since we announced our new name, many of you, our riders and drivers have asked the same question: Why Taxiapp?
Choosing a name for the app has not been easy. Many suggestions looked beyond what we do, and proposed names that transcended our trade, names that were exotic, ephemeral, names that literally opened the door to the transcendent.
Yet, all time we couldn’t escape from the name that defines us and what we do; the name that is intrinsically and exclusively ours. With that, Taxiapp was born. The iconic London Taxi is one of the Worlds most recognisable brands, it is ingrained in our Capital's history. Taxi drivers themselves are a component of London's DNA. It's the perfect marriage 'Tradition meets Modernity'.
We couldn't be named anything other than TAXIAPP.